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Client Context & Meeting Notes

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Just wrapped up the call with NovaMed's brand team. They're launching a new indication for their T2D treatment and need an HCP portal to support the launch.

Dr. Sarah Chen (Medical Director) emphasized the need for peer-reviewed content and KOL testimonials. The portal must include dosing calculators, patient selection tools, and case studies from the recent Phase III trials.

Legal stressed all content needs MLR approval with proper ISI placement. They want gated content behind HCP verification for deeper clinical data and real-world evidence studies.

The brand manager mentioned they need to differentiate from Competitor X who just launched a similar indication. Our advantage is the simplified BID dosing vs their TID regimen, plus our superior CV safety profile from the OUTCOMES trial.

Timeline: Portal must be live before the ADA congress in June where they're presenting new data. Budget approved at $125K with potential for additional $25K if we can fast-track MLR reviews.

Compliance requirements: All claims must be substantiated, proper fair balance, and ISI on every page. Dr. Chen wants prominent placement of the MOA animation and patient selection algorithm.

Brand manager's exact words: "Make it clinical but accessible, credible but engaging. HCPs need to trust the science but also find it easy to use."

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Previously Uploaded Files

MLR_Approved_Guidelines.pdf

3.2 MB

Medical_Advisory_Board_Notes.txt

67 KB

Previous_HCP_Campaign.pptx

12.4 MB

Competitive_Landscape_T2D.docx

2.8 MB